The Tourist Logistic Platform is a new way of managing the Balearic Islands as a tourist destination. No DMO has yet an innovative solution as this one. It is a solution that helps tourists to “feel like if they were at home”, so they can move around the Balearic Islands, safely, easily and calmly as they do in their own places of residence. This can only be achieved by smartly managing the entire content of assets anchored in their territory, that is, making available to the residents and tourists all assets of the Balearic Islands displayed in real-time information: from the nearest open pharmacy to the nearest bus-stop.
The Agency for Tourism of the Balearic Islands is a public organisation that belongs to the regional Ministry of Innovation, Research and Tourism and is responsible for promoting abroad the Balearic Islands: Mallorca, Menorca, Ibiza, Formentera and Palma de Mallorca.
Balearic Islands is the first European holiday destination of Europe receiving almost 14 million tourists a year. It is also the most important place in Europe with specialised enterprises dedicated to developing ICT in tourism.
The Tourist Logistic Platform project emerged due to a need to fully support tourism in the low and the medium season. The project contributes to extend the tourist season all year round, offering several information to different demand profiles all year round; that means that a German tourist will not receive the same information as a Russian one, neither the same information in June and in January.
Besides, there is an important innovation in this project that consists of monitoring tourist flows in real time. The platform structures a central management system of tourist destination demand and all events related with visitors and tourists in real time.
Another advantage of the platform is that it is a cross-public administration project that involves the participation of 4 public administration levels: national, regional, insular and local. It is thus, the first experience ever in Europe that links together 4 levels of public administration generating synergies between all the administrations involved in terms not only of contents and services, but also of certification and legislation.
This ambitious project is currently in its beta stage, available to receive feedback and suggestions from users, which will help not only making it a successful first result soon operative, but also ensuring that the whole TIE project suits the existing and future needs of “our beloved tourists”, residents and local companies. Tourist Logistic Platform is a project for everyone, a project for the Balearic Islands.
|Award category:||the public sector as partner for a better society - european, national and regional level|
|Type of activity:|
|Keywords:||Branding and managing a tourist destination, innovation, public administrations, services for the citizen and tourist|
|Short English description:||The Tourist Logistic Platform is a new way of managing the Balearic Islands as a tourist destination. No DMO has yet an innovative solution as this one. It is a solution that helps tourists to “feel like if they were at home”, so they can move around the Balearic Islands, safely, easily and calmly as they do in their own places of residence.|
|Organisation:||Agency for Tourism of the Balearic Islands, Balearic Islands Regional Ministry for Tourism|
|Level of government:||regional level|
|Size of organisation:||50-100|
|Number of people involved:||6-10|
|EU membership:||EU member|